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Marketing Resources

Unit Marketing Resources

To ensure families get the message that it’s time to sign up, use various methods of communication and be sure to have a plan. You should start to build the buzz at least six weeks out from your sign-up event(s). The council and district will help get the word out, but most of your success will come from unit marketing.

How much access you must promote Scouting in your schools will help you decide the best ways to market your sign-up event. Here are some suggestions – but these are just thought-starters. Don’t limit yourself. The more ways you reach parents, the more success you’ll have.

Marketing Guide
Scout smiling with mountains in background

Scout Talks

Scout talks can make a huge difference when signing up new Cub Scouts! Schools that provide access for Scout talks are the way to go. A youth talk is simply visiting each classroom and getting the youth excited about Scouting.

Check out videos that the Scouts Brand Center has to offer and we can customize them with your unit information. Just fill out the request below.

Brand Center
Scout on tree top course with thumbs up

Out-of-School Promotional Ideas

Here are several ideas for promoting the event outside of the schools. These tactics can be done either in tandem with your in-school promotions or on their own if you are not able to get full access to the schools.

  • Ask current members to use social media to let their friends and family know about sign-up event nights
  • Personalized invitations, emails, and personal phone calls to prospective parents
  • Door hangers and door-to-door invitations
  • Recruit-a-friend and other peer-to-peer recruiting initiatives
  • Fliers and youth/Scout talks at after-school programs or churches in the community
  • Church and community websites, calendars, and bulletins
  • Press releases
  • Billboards, posters, and yard signs in the community (businesses, churches, etc.)
  • Community fairs, parades, and other events
  • Peer-to-Peer cards (business cards). Ask Scouts to hand these to friends. Ask parents to pass them out with Halloween candy.
  • Plan a second event to invite prospective Cub Scouts (e.g., pack meeting invite)—use the second chance fly
Marketing Guide

Social Media

Your district or unit can leverage social technologies to improve recruiting. Many traditional forms of marketing and advertising have been replaced by online word-of-mouth as consumers share their experiences online. For many families, the decision to join Scouting is going to start with online engagement.
Marketing and Membership HubBrand GuideShort Videos for Social MediaBSA Photos

PHOTO FRAMES

Help promote Scouting on social media by adding a photo frame around your profile picture on Facebook/Instagram.

Scouts Photo Frame
Cub Scouts Photo Frame
Venturer Photo Frame

SCOUTS MEDIA COPY

  • Scouts BSA/Venturing/Sea Scouting is a year-round program for boys and girls that provides fun, adventure, learning, and challenge, while helping them become the best version of themselves. Join now at http://www.beascout.org.
  • Scouting offers outstanding local and regional camps, including incredible high adventure bases in the mountains of New Mexico, lakes of Minnesota/Canada, hills of West Virginia, and waters of the Florida Keys. But you can’t experience any of them unless you join! Sign up for Scouts BSA/Venturing/Sea Scouts today at http://www.beascout.org.
  • The Boy Scouts of America is one of America’s most proven values-based youth development organizations, providing programs for young people that build character. Join Scouts BSA/Venturing/Sea Scouts now at http://www.beascout.org.
  • Whether on the trail or on the water, Scouting’s outdoor adventure is second to none. Young men and women can join Scouts BSA/Venturing/Sea Scouts today at http://www.beascout.org.

CUB SCOUTS MEDIA COPY

  • When Youth Learn Through Adventure, They Learn For Life. Help Your Child Build Strength & Character Through Cub Scout Adventures. Learn More Today!
  • Cub Scout Adventures Build Memories For the Whole Family. Click to Find New Adventures near you.
  • In the outdoors, your family has opportunities to acquire skills and have fun together. You can have new experiences and complete challenges that you may have first thought were beyond your ability. We want to help you start that journey today. Join us now by signing up at http://www.beascout.org.
  • Your time is valuable. More than ever, today’s families strive to find quality time to spend together. Cub Scouting helps to support your family by providing ready-made opportunities for you and your family to do things together. Join us now by signing up at http://www.beascout.org.
  • In Scouting, boys and girls start with their best right now selves and grow into their very best future selves. It’s fun, hands-on learning and achievement that puts kids in the middle of the action and prepares them for today – and for life. It’s not too late to join; sign up now at http://www.beascout.org.
  • Benefits of Cub Scouts; 1. Outdoor Activities 2. Try New Things 3. Important Skills 4. How to Set and Achieve Goals 5. Character Development It’s not too late to join; sign up at http://www.beascout.org.

WELCOME BACK CUB SCOUTS

Want to reach out to Cub Scouts that enjoyed the program but stepped away for a little but? Here are some great resources to invite them and their families to your next meeting!

SAMPLE HEADLINES

  • Adventure is waiting.
  • Cub Scouts – Start Your Adventure
  • Build Your Adventure!
  • Adventure is Waiting. Join Cub Scouts.
  • Find Cub Scout Adventures Near You
  • Cub Scouting is Learning Through Adventure
  • Find Cub Scout Adventures
  • Rocket into Scouting!
  • Rocket into Scouting. Join Cub Scouts Today!
  • Find Cub Scouts Near You
  • Your Child will Thank You!
  • Build confidence with Cub Scouts.
  • Scouting families are supportive families.
  • Direction for Your Child. Peace of Mind for You
  • Leadership, Character, Confidence.
  • Learn More About Cub Scouts
  • Interested in Cub Scouts?
  • Considering Cub Scouts?
  • Enjoy the great outdoors with the Cub Scouts.

LINK DESCRIPTIONS

  • Adventure is Waiting. Learn More!
  • Build Your Adventure Today!
  • Adventure Awaits. Join Today.
  • Explore Cub Scout Adventures.
  • Family. Fun.
  • Adventure.
  • Your Next Adventure Starts Now
  • Find a Local Cub Scout Program.
  • Join the Cub Scout Ranks.
  • Find Cub Scouts Near You.
  • Click to Join Cub Scouts.
  • Explore Cub Scout Programs
  • Learn More About Cub Scouts.
  • Explore Cub Scout Requirements
  • Learn About Cub Scout Ranks

EMAIL/SOCIAL MEDIA BLURBS

  • Join Cub Scouts! We’re looking for kids in grades 1-5 who like fun, adventure, games, hikes, bow and arrows, camping, making new friends and so much more. It all awaits in Cub Scouts. Come visit us on [DATE, TIME] at [LOCATION] and find out more. Or call us at [CONTACT INFO HERE]. It’s time to Get Out and Cub Scout.
  • Think Cub Scouts is just fun and games, hikes, bow and arrows, BB guns, camping, fishing and making life-long friends?  You’re right!   But it’s so much more.  We’re building tomorrow’s leaders today by teaching responsibility, achievement, and team work.   Join us on [DATE, TIME, LOCATION] or contact us at [CONTACT INFO HERE] to learn how your child can get involved.   It’s time to GET OUT AND CUB SCOUT.
a group of scouts taking a selfie

Put Your Unit on the MAP!

Make sure your unit’s information is correct on BeAScout.org. BeAScout.org is a tool prospective family use to find units to join.

When updating your Unit Pin make sure it is the most updated information on your unit. Here are some things that will help families when looking at your Unit Pin.

Be A Scout Pin Set Up

Questions on Recruitments?
Need Flyers and other Materials?

Name(Required)
Smiling scout on tree top course with their thumb up